In 1928, in a tiny French village just a stone’s throw from Saint- Tropez, a textile engineer named Jean Lauer purchased the Cogolin rug factory, and an adventure that would span the next century of carpet-making began. Immediately, Lauer set about transforming his new acquisition from a factory specializing in silkworm culture and hand-knotted rugs into a workshop for innovation. He installed 19th century mechanical Jacquard looms and imported a host of new techniques for knotting and weaving. These advances enabled the factory to produce a wider variety of rugs and led to Cogolin’s increasingly widespread recognition throughout the 1930s as a leading creator of bespoke products. Cogolin creations would soon be found gracing some of the world’s most prestigious interiors, from Versailles to the Élysée to the most luxurious French ocean liners. This acclaim also led to collaborations with some of the most celebrated artists and decorators across Europe, such as Jules Leleu, Jean-Michel Franck, Christian Bérard, Sir David Hicks and Jean Cocteau. The models created in partnership with these legendary figures continue to line the La Manufacture Cogolin archives today as a testament to its place in contemporary carpet history.