Alexandra Public Relations

International Press
Relations Agency

Alexandra Public Relations is an international press relations agency and communication agency that specializes in public and press relations for high-end interiors, design, architecture, and lifestyle markets.


Founded by Alexandra Poster Bennaim in 2002 and based in both Paris and London, Alexandra Public Relations has designed and implemented media strategies ensuring clients maximum exposure in press, digital communications and events.

APR's expertise

Press & public relations

With extensive knowledge of the international press and digital media, APR creates and builds close relationships between its clients and media contacts in over 50 countries. Our international press relations agency develops unique communication tools and adapts them to different cultures, from New York to Hong Kong, from Paris to Seoul and from London to Dubai.

– Writing and designing press releases and press kits

– Distribution to targeted media

– Organization of interviews with journalists

– Creation of photo libraries and organisation of photo shoots

– Managing requests for product loans, visuals and other materials

– Quantitative and qualitative analysis of coverage

Digital & social media

APR Digital manages the entire creative process for an effective and successful digital strategy. Our dedicated team, constantly monitoring the latest digital and social trends, operates in unison with APR’s press relations department for a fully integrated service.

Our expertise:

– Audit of existing digital media

– Website creation

– Search engine optimisation

– Launch and/or management of your social networks

– Monitoring and analysis of KPIs.

Influencer relations and strategies

In line with its 360-degree communications strategy, the international press relations agency APR collaborates with a targeted selection of leading influencers from around the world. For each campaign with which it is entrusted, APR ensures optimal visibility for its clients, while respecting their brand image and reputation.

Brand positioning

APR’s top priority is the enhancement of its clients’ image and notoriety.

Thanks to its extensive expertise in the world of design, interior design and the art of living, APR encourages its clients to adopt a fresh and original approach while upholding their core values. By listening attentively and by setting realistic goals, APR knows how to be a driving force in bringing ideas to life, forging advantageous relations and prestigious collaborations by thinking outside the box.

Founder of the agency

20 years already…

Thanks to the talent, energy and loyalty of our clients, journalists, collaborators and team members, APR international press relations agency has become a leading reference in the PR design world.

We are passionate about our work and about creativity and sharing ideas. It is this common ground that makes us different.

APR’s success would not be possible without the dedication of my French and international teams.

Side by side, APR is writing and telling a unique story: yours.

"I believe our greatest strength is the balance between listening, offering guidance and being creative. We always bring imagination and make it the central focus to achieve our clients' objectives."

Alexandra Poster Bennaim