Aline Asmar d’Amman – Culture in Architecture


Born in Beirut in the 70s in context of war and adversity, Aline Asmar d’Amman built a shield made of words, literature and artistic references, an armor against external chaos.

Void and demolition forged her aesthetic for theatrical settings and cathedrals of light; she naturally turned to architecture in a country of rebirth and reconstruction.

Conceived as a spiritual journey steeped in the bedrock of knowledge inviting the quest of awakening, her final studies project was awarded both the prizes of the Ministry of Culture and the Order of Architects and Engineers of Beirut.

In 2011, Aline Asmar d’Amman founded Culture in Architecture in Beirut and in Paris, with the deep belief in the power of beauty to ‘add to the poetic soul of the world’ and provoke addictive memories of places, in the fields of architecture, interiors, furniture design and artistic direction.

Seeking spaces with an intense resonance, Culture in Architecture cultivates narrative statements born from intricate dialogs between the raw and the precious, with a specific attention to the use of primary stones and handcrafted materials, heritage and innovation, borrowing constant inspiration from the art and the fashion world to every creative expression.

Culture in Architecture believes in bridging cultures and their know-how with a forward-thinking reinterpreting the past to the future.

Culture in Architecture is currently involved in projects ranging from luxury hospitality to private residential, furniture design and scenography. Recent projects include the art direction of Hotel de Crillon’s renovation, the interior design of the palace’s historical salons and signature suites, a collaboration with Karl Lagerfeld on his ‘Grand Apartments’ decor, the transformation of an English office building into an urban boutique Hôtel in London, an intervention on the Bahrain airport terminal.

The creative dialogue with Karl Lagerfeld led Aline Asmar d’Amman to carry out the studies and the development of his functional sculptures, “Architectures”, an art collection created by the designer and available at the Carpenters Workshop Gallery in Paris, London and New York.

Culture in Architecture is behind the new interiors of Le Jules Verne restaurant, the mythical gastronomic address located on the second floor of the Eiffel Tower, alongside the group Sodexo and Michelin-star Chef Frédéric Anton. A tribute to the iron lady, the capital of French chic and the decorative arts, the interior architecture, bespoke furniture and art curation weave strong links with the city of lights and gastronomy, in the sky.

Aline Asmar d’Amman and her studio Culture in Architecture were recently entrusted with the interior design and the art curation for the renovation of one of the jewels of Venice, Palazzo Donà Giovannelli, a Rosewood Hotel, with the ownership of the leading property development company Barletta Group. The 15th century neo-gothic mansion, renovated in the 19th century by architect Giovanni Battista Meduna, will reveal the quintessential venetian lifestyle through romantic and delicate design details with a contemporary approach.

Aline Asmar d’Amman continues to be involved in projects from Asia to Europe as well as the Middle East, bridging east and west, culture and modernity, past and future.