As an international company renowned for its traditional know-how, PAUL advocates the French art of living and baking throughout the world with more than 750 shops in almost 50 countries. Today, the brand is led by Maxime Holder, who represents the fifth generation of this family business.
In the 1970s, PAUL revolutionised the world of baking by installing the bakery in full view of its customers. This avant-garde spirit still guides the brand in its dynamic ethos and future vision. Whilst remaining faithful to its values, a new opportunity has opened up for PAUL in the heart of Parisian life, in the Saint Germain des Près district, where the interior decor of this Rue de Buci address has been entrusted to Émilie Bonaventure. This is the first collaboration with the decorator-scenographer, who has worked on a palette of new styles for the PAUL shops and upcoming restaurants, mixing colours, materials and textures.
PAUL – rue de Buci adopts the spirit of the Parisian woman, resolutely elegant and modern. In the restaurant’s dining room, the Haussmanian charm of the fireplace, enhanced by chandeliers and wall lights with pendants, is combined with luxurious materials such as marble or velvet. Golden and contemporary, the brushed brass tables warm up the room facing a large outdoor terrace. The discreet additional room offers a more intimate setting with its deep midnight blue walls and benches upholstered with an elegant array of fabrics.
Taking care of every detail, Emilie Bonaventure reinvents the building and accurately blends the original decorative elements of PAUL’s boutiques and restaurants with the new decorative codes. The shop’s black and white checkerboard floor blends with oak parquet, laid in a traditional manner. An elegant shade of green adorns the walls and ceiling of the take-away sales area, in contrast to the emblematic black façade. Slightly golden, this green used here symbolises “green wheat”, the iconic grain of French baking. In a chic bistro spirit, true to the neighbourhood, this renovation is also accompanied by a new gourmet offer, to be enjoyed until the evening!