Reda Amalou graduated as an architect from the East London University.
In 1997, he founded AW2 architecture workshop in Paris. His work at AW2 has won him worldwide acclaim and architectural awards. His designs of high end luxury hotels regularly feature regularly in the international press. Reda is currently involved in the design of several resorts and hotels in Cambodia, Oman, Morocco, Maldives or Grenada for brands such as GHM, Aman Resorts, Six Senses or Ani Villa.
Reda Amalou, with AW2, is also the architect selected by Patek Philippe to design the New Bond Street flagship store in London. Reda Amalou has always conceived architecture, interior as well as furniture designs. This has naturally lead him to create his own brand, Reda Amalou Design in 2012, launching a portfolio of product and furniture design. The collection combines elegance, simplicity and sobriety. Often inspired by the 20th century architecture, his creations are designed with a unique formal identity as well as a sense of structure. Each piece defines its own space; the lines are pure and expressive. The materials used range from leather to bronze with rich deep textures.
Reda Amalou has collaborated with several luxury brands such as Veronese, Baguès Paris or Baccarat to design unique signature pieces and collection.